Call me when you need a clear next move and someone to see it through.
I help leadership teams decide where to grow, bring the right people together and work alongside them to deliver it.
Tell me about the opportunityWhen should you bring me in?
The brief rarely arrives as a neat marketing plan. It usually starts with a question that has become hard to ignore.
The chart follows the brief you choose. The work begins with the question behind it.
Discuss this with me
I stay for the work after the meeting.
You have a dedicated day with me each week. We use it to examine the opportunity, make the marketing choices and move the work forward with the people who will deliver it.
For a corporate team, I can give an important project senior attention and work alongside the department lead and the teams involved. For an SME, I bring the judgement of a marketing director and the practical involvement to help turn a growth decision into a proposition, plan or campaign.
Neil
McLaren.
I like the awkward bit between a good idea and finished work.
I’ve worked inside businesses as well as with their leadership teams. That matters when an idea has to survive competing priorities and become something people can actually do.
Lawmakers were close to making decisions based on an incomplete understanding of an issue. We needed the credibility of leading experts, heard together, to make them take notice.
I saw the gap between those experts and the decision makers, then built a forum that brought the stakeholders together. It gave the experts a collective place to be heard and the organisation a way to lead the discussion.
Read my backgroundTell me about the opportunity on your desk.
A few lines about the market, product or project are enough to start. I’ll read your note myself and reply as soon as I can.